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Divide Got questions? We are here to help. View contact information on Association Alliance leaders and read about our company's goals for associations and vendors alike.
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Contact Information

523 N State Rd 198

Suite 201

Salem, UT 84653



Association Alliance is a for-profit association of associations and is owned and operated by Convoyant LLC.

Association Alliance's Goals are:

  1. Strengthen industries through associations.
  2. Strengthen associations by providing an established community of associations; an association of associations.
  3. Provide industry-specific association software to help improve an association's effectiveness.
  4. Help associations establish improved vendor relations by replacing their vendor discount model with a vendor donation model. This provides a new and solid donation source for the association and continuous growth for the vendor.
  5. Promote associations to potential members through Destination Nexus, the largest web encyclopedia of inns and bed and breakfasts.
  6. Make vendor members feel more valued and appreciated by promoting their business to multiple associations.

Association Alliance Organizational Leadership

Board Members

Riana Frahm

Riana Frahm, Board Member

Riana has spent three years in the bed and breakfast industry through Reservation Nexus and Destination Nexus. Through these products she has coordinated with hundreds of innkeepers and association leaders. Her background in "learn, serve, grow" relationship building and software systems makes her an excellent resource for association members of Association Alliance. Riana studied pan-European relations and Russian at Brigham Young University.

Jeff Bryce

Jeff Bryce, Board Member

Jeff is co-founder and Vice President of Convoyant LLC, makers of Reservation Nexus, Destination Nexus, Availability Exchange and Association Alliance. He is known around the hospitality industry for his stabilizing industry insight and leadership. He is an established conference speaker and industry expert. Jeff studied business management at Brigham Young University.

Panel Members

We are presently building a panel for each industry association.